A graphic on a dark blue background with falling gold confetti. It reads '400,000 Signatures collected' and features the stylized logo 'VAT'S THE PROBLEM' with hospitality-themed icons. Below, it states '10% is fair for hospitality'.

🍻 #VATsTheProblem — AND IT REALLY IS A PROBLEM!
Our pubs are so much more than somewhere to enjoy a pint or a Sunday roast.
They are the heartbeat of our communities. Places where friendships are made, memories are created, people find company, local jobs are supported and everyone has somewhere to belong. ❤️
But across the UK, our hospitality industry is under enormous pressure.
Rising costs, increasing overheads and a VAT rate of 20% are making it harder and harder for independent pubs, restaurants and cafés to survive.
Chef and publican Tom Kerridge is spearheading the #VATsTheProblem campaign, calling for a fairer 10% VAT rate for hospitality.
And we couldn’t agree more!
Here at The Great Western, our friends, colleagues and neighbours in the industry we know first-hand the passion, commitment and sheer hard work that goes into keeping the doors open, the fires burning and the welcome warm.
This isn’t just about protecting pubs. It’s about protecting people, livelihoods and communities.
We aren’t asking for special treatment. We’re asking for a fairer opportunity to thrive.
So whether you’re a publican, a customer, a supplier or simply someone who loves their local, please get behind this campaign.
🐝 Support your local. Support hospitality. Sign the petition.
👉 www.vatstheproblem.co.uk

From Shane, Siobhan Dillyn and all of us at The Great Western…. And everyone in YOUR local pub

#VATsTheProblem #SupportYourLocal #SaveOurPubs HospitalityMatters IndependentBusinesses TheGreatWestern